After a growth spurt that spanned five years and three progressively larger
warehouses, ACO Medical executives knew it was time to replace their limited
accounting package with a robust, enterprise-wide software solution.
Jimmy Gray, ACO vice president, remembers his team's major criteria: The new
solution had to simplify purchasing processes, fine-tune inventory management,
and provide detailed, real-time reports. "Our goal was to find a package that gave
our staff the tools they needed to provide platinum service," Gray says.
Activant Prophet 21 offered ACO executives everything on their wish
list. "Prophet 21 gave us what we needed to enhance service levels and
handle new business without increasing overhead," Gray says. "It's one of the
reasons we've been able to grow so quickly."
Challenge:
- Help a Charlotte, NC distributor handle an increase in sales without increasing resources, improve inventory management, and boost profitability.
Solution:
Benefits:
- 5 percent increase in profit margins
- Average call time decreased by more than 60 percent
- Decreased labor expenses
- Improved inventory management
- Streamlined processes
- Improved customer service
- Reduced overall inventory costs and spending
- Enhanced outstanding debt tracking
- Sales force automation
- Improved overall margin management
Extensive Offerings
Founded in 1995 to provide North Carolina, South Carolina, and Virginia
with DonJoy orthopedic products, ACO has expanded its inventory to offer
an increasing variety of medical supplies and equipment. Now, in addition to
carrying traditional stock items like fracture walker boots and finger splints,
the company offers everything from anti-inflammatory injectables to wooden
exam tables.
According to Eric Ellis, IT
director at the Charlotte,
N.C. company,
Prophet 21 helps
ACO staff determine which
items will best fill customer
needs. "Prophet 21
has enabled us to sort all of
our SKUs into A, B, and C classifications, and then it tells us how much inventory
we need to bring in on a weekly or monthly basis," he says. "Determining
requirements for major vendors takes seconds instead of hours."
Because Prophet 21 automates purchasing processes, ACO now operates
without a dedicated, full-time purchasing agent, saving the company tens of
thousands of dollars per year. "It saves us one full person - which in and of
itself has pretty much paid for the entire solution," Ellis says.
A Diverse Customer Base
ACO's customer base consists of busy doctors, office personnel at rehabilitation
facilities, and purchasing agents at hospitals and medical schools - people who
cannot spend all day on the telephone.
Yet, before investing in Prophet 21, ACO service staff often kept customers
on the line for as long as 10 or 15 minutes. "Sometimes, it took a full
minute to pull information for a single item," Ellis remembers. "When someone
called to order 45 or 50 different items, they knew they'd be on the line for
a while."
Because Prophet 21 offers easy access to extensive item and customer
information, the average time ACO customer service representatives spend
taking an order has dropped from about three minutes to less than one.
"Because it's so easy to accept and enter orders, Prophet 21 has helped us
manage at least 10 percent more business," Ellis says. "It's increased our existing
staff's efficiency and productivity dramatically."
Increasing Margins
Without the proper reporting and analysis tools, it can be difficult to understand
exactly how profitable a company is. "You can't manage what you can't
measure," Ellis relates.
Luckily, Prophet 21 gives Ellis, Gray, and other ACO executives the tools
they need to maintain - and grow - profit margins. "Thanks to increased
visibility, we're able to see exactly where margins fall and how much money
we're making on our products," he says. "We can also view each sales
representative's overall profitability, so we know who might need a little push."
Thanks to this increased visibility, ACO has boosted its bottom line by approximately
5 percent. "Prophet 21 has helped us determine where to
focus sales and management efforts," Gray contends. "It's done wonders in
terms of pulling us out of the dark."
Ellis concludes: "Prophet 21 is the next level tool for medical distributors.
It has already moved our company three levels past where we started and
stands to move us five levels past that this year with the implementation and
launch of B2B Seller - which opens the door to sales force automation, B2B
and B2C transactions. It was the best thing we could have done to help grow
our business."
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