Success Stories

The electronics mega store has one, your neighborhood florist has one, even pizza delivery chains have one - no matter the type, size, or customer base, any business can benefit from the unparalleled convenience and service an Internet marketplace provides. It was with this concept in mind that Activant created B2B Seller, a fully hosted and integrated Web-based storefront solution that services existing and prospective customers, 24 hours a day, seven days a week.

To keep you at the forefront of Internet commerce, B2B Seller boasts a powerful set of features engineered to help you expand geographic reach and increase market share, while improving customer service and increasing sales.

Power and Visibility

Gary Lane, IT director of All Brand Appliance Parts, a Norristown, PA-based appliance parts retailer, knew a Web-based storefront could greatly benefit business, but it was not until All Brand moved from a homegrown site to B2B Seller that he could appreciate the true power of a fully integrated Web offering: "It used to be that an order would come in and we had to check availability and enter it in much the same way we would if the customer just came into the warehouse," he recalls. "With B2B Seller, our customers can access over 800,000 parts that are all tied directly into our back-end database."

"B2B Seller's power and visibility allows us to sell more in less time," Lane says. "The customer places an order, and all we do is pick the parts - it's really streamlined the order process."

Improved Efficiency

When developing B2B Seller, Activant analyzed market trends and the needs of users like All Brand Appliance to offer improved features, including the ability to assign separate search fields to the Keyword Search, Product Search, and Advanced Search headings. This feature simplifies the process of managing the search environment and allows your customers to find the items they need in less time.

While improving back-end efficiency with features like Search Field Selection Control is a key to success, Lane sees advances on the customer end as the real bright spot of B2B Seller. "Making things easy for the customer is a basic way to conduct business," he says.

Lane looks forward to allowing his customers to search by item short code on the Quick Order Pad. "Giving customers the ability to use short codes is a huge plus," he explains. "Short codes have simplified things on our end, and they are really going to make things easier for our customers."

Another customer service feature included in B2B Seller is the solution's ability to accommodate alternate or multiple units of measure in order entry. The Unit of Measure field appears as a dropdown option that allows customers to easily choose between the Default Sales Unit and any valid unit of measure recognized by your enterprise software solution.

With advances in internal efficiency, and a more customer-friendly storefront, B2B Seller offers exciting features that will enable you to cement your presence in the Internet marketplace, while reducing operating costs and boosting your bottom line.

For more information on Activant's enterprise software solutions, please fill out our Web Contact Form.

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